WHITE SPOT | INTEGRATED CAMPAIGN
The food world is full of exclusive labels and trends; vegetarians, flexitarians, pescatarians. But at White Spot, with over 90 years of making food everyone can love, every taste is welcome. So we created our own, super inclusive lifestyle: Spotitarians. Tapping into the grassroots approach of other dietary movements, the Spotitarian campaign extended into collectibles like t-shirts, stickers, buttons, and posters.
RADIO: WHAT’S A SPOTITARIAN?