BCAA | TV, digital campaign
Statistically, millennials take designated driving more seriously than any other generation. So, when BCAA needed to find a way to educate Canadians on the dangers of driving high, we enlisted millennials to be the responsible spokespeople of our campaign. In Role Reversal, kids have the “talk” with their parents, educating them on the risks of driving under the influence—and offering a ride home if they need one.
COMMUNICATION ARTS
ADCC, BRONZE
MARKETING AWARDS, BRONZE