CANADA MEDIA FUND | TV, digital campaign
Some of the best actors, directors, storytellers, developers, and animators in the world come from Canada. We’ve got world-class talent both in front and behind the camera, but Canadian content as a whole still gets a bad rap. MADE is here to flip this perception on its head and get Canada’s diverse, talented pool of creators the credit they deserve.
The campaign launched live from the Oscars red carpet with a 60-second spot narrated by Christopher Plummer.
ADCC, BRONZE
COMMUNICATION ARTS, WEBPICKS
Oscar winner Domee Shi (Director of Best Animated Short Film, Bao) wearing her MADE pin.
Online, users can explore an interactive MADE Map that populates CanCon landmarks based on your coordinates.
