BREAST CANCER CANADA | DIGITAL VIDEO, STUNT
1 in 8 Canadian women will face breast cancer in their lifetime. Early detection can help save them. But in most provinces, screening starts too late, at 50. So we created the Metastasizing Chair, to show how deadly waiting can be. Working with researchers, we showed how aggressively cancer can grow over a decade. Then we took the chairs to Parliament Hill in Ottawa to urge the government to lower the screening age to 40.
Change is happening, with some provinces like Ontario and Newfoundland and Labrador lowering screening age to 40. But until all Canadian women have access, the Metastasizing Chair remains a stark reminder: breast cancer won’t wait.
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