okanagan spring brewery | identity, integrated campaign
Okanagan Spring Brewery is one of British Columbia's original craft breweries. We were tasked with changing pretty much everything but the beer: new look, new tone of voice, and a new campaign to bring the sort of wild, sort of weird OK spirit to life. OK Times was the result. Scroll for print, video, and Spotify, oh my!
LAUNCH SPOT: A GREAT BEER FOR OK TIMES
ALL NATURAL / FORE / HANG
:06 SECOND PRE-ROLL: INTERRUPTIONS
Turns out you can do something with 6 seconds. Sorry for yelling, media.
SPOTIFY: ENJOY RESPONSIBLY
If you've ever tried to make a beer ad in Canada, this spot is for you.