BC CHildren’s hospital | tV, Online video, ooh
The holidays beckon us all home. But for seriously ill kids, getting there isn’t always easy. It’s a mighty journey, with tests of courage and will. In this campaign for BC Children’s Hospital, we turn a sombre carol into a rally cry: with donors’ help, more kids can overcome the unthinkable and get home to their families.
OOH features real patients, in poses of strength and perseverance.
